Sunday, November 28, 2010

How Google Places works – Improve your position

Google Places is the new primary goal for SEO experts. As your website can sit, in most cases, at the top of Google, with a map, it is the most likely place people will click on when searching for businesses in their area. Google relies on a large amount information from a few different places. However, they claim the information that you submit to Google is the information that they trust the most.
Anyone with a physical address can submit their business to Google Maps. However there are a few things they do to make sure the system is not being manipulated. To make sure the basic information you submit is accurate, Google will ask you to verify it first by entering a PIN that will be sent to either your business address or phone number.
There are a few things you do to your chances of getting listed high on the front or side to improve Google Maps. Before we get into the nitty gritty, here are three quick things to remember about Google Sites. It is a far higher value on information from authoritative listings such as Yellow Pages, White Pages and other directories down. The closer the information on Google Maps on your Yellow Pages listing, the better.It is based on your physical location. There is more focus on the city / suburb of the search as the keywords.The more you try old SEO tricks to manipulate the results, the poor are tuned to.Google Places relies on proximity to the center of the town to determine which results are displayed. If your business address is in a great city, and you are far away from the center, you'll fight to your offer further.
The Easy Stuff
A listing for each physical location. They also cover several cities, do not use two lists.Use instead to explain the description of your company or category, the various services your company offers. Company with special services such as law firms and doctors or health centers are not allowed to cause several offers to meet all of their specialties.Use information as it would appear in the real world. People are going for you with your business card, etc. You can also find your company by his real address in the professional directories, etc. You try to look for should be listed as official as possible.Do NOT attempt to "SEO" your company name and business listing. Represent your business exactly as it appears in the offline world. Again, this comes back to Amazon and professional associations, (authoritative listing), listing of your company. Do not include phone numbers or URLs in the company.Do not create ads in places where the business does not exist physically. Mailboxes do not count as physical locations. The exact address for the company must be provided in place of the broad city name or cross streets.Enter a phone number that connects to your specific location as directly as possible.For example, you should place an individual phone number instead of a call center.Enter a URL that identifies the best to your individual site. redirect do not offer phone numbers or URLs "relate" to other users or landing pages or phone numbers other than those of the actual business.Use contain the description and custom attribute fields to include additional information about your listing. This type of content should never appear in the title of your company, address or category fields.
The Harder Stuff

Choose your battles. If you have the chance to present your company in a small local list, do it. Do not try to up against larger competitors in larger areas.Try changing your address listed in as many places as possible. Add a physical location for each time list in a local directory.Local citations are king. You should try to get listed your company and your address in as many local addresses as possible.Good reviews by Google Places improve your position. You should encourage your customers, a review of you to write as much as possible.

2 comments:

  1. Great Blog, you have posted excellent an useful information here. Each day, millions of users are connected to the Internet. So there is no wonder why those who market their business using the internet are becoming more near to the success than those who use the traditional marketing.

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